DREAM
DESTINATIONs
What's on your
bucket list?
BUCKET LIST
Adventure awaits...
Bucket List is a second chance prize that is curated around unique destinations. Each prize is a once-in-lifetime trip that is infused by elevated accommodations, dining experiences, cash prizes and additional activities that are chosen by the consumer.
Destination Strategy
• Leverage consumers’ personal travel aspirations to sell tailored tickets
• Destinations to be chosen by player surveys or consumer data
• Locations can be selected nationally, and/or internationally
• Tickets will showcase different and unique destinations chosen by the lottery and/or their players
• Local icons on tickets will represent chosen locations
• Pulsing strategy to engage with new and existing players
Ticket Creation
Program Execution
• Create a pre-launch social media survey to gain player interest
• Implement survey results to tailor promotion design
• Integrate AR to market campaign and create excitement
