Atlas Experiences and Merv Digital Solutions Announce Exclusive Global Partnership to Bring Experiential Prizing to eInstant and iGaming Games
Strategic partnership combines innovative digital game development with once-in-a-lifetime experiential prizes to create differentiated player experiences for gaming operators worldwide.
ATLANTA, GA - September 18, 2026 - Atlas Experiences, a leader in experiential prize promotions and live game shows, and Merv Digital Solutions today announced an exclusive global partnership to develop innovative eInstant and iGaming content that integrates unforgettable experiential prizes directly into the player experience.
The partnership brings together Atlas Experiences' expertise in creating once-in-a-lifetime travel, entertainment and live game show experiences with Merv Digital Solutions' creative game development capabilities and growing presence within the digital gaming marketplace.
Together, the companies will create new game concepts designed to diversify traditional iGaming and eInstant offerings by giving players opportunities to win more than traditional cash prizes. Experiential rewards can include premium travel, exclusive entertainment, iconic destinations, live events and access to unique experiences around the world.
“This partnership represents an exciting opportunity to bring Atlas Experiences into the rapidly growing iGaming and eInstant space,” said Derek Gwaltney, Founder and CEO of Atlas Experiences. “We believe experiential prizes can drive engagement, loyalty and excitement among players in a completely different way. Together with Merv Digital Solutions, we can create games that give players the opportunity to win unforgettable trips and once-in-a-lifetime Winning Moments while helping gaming operators differentiate their content.”
Atlas Experiences has built its business around creating memorable experiences that connect players with brands through travel, entertainment, live game shows and experiential promotions. The new partnership will extend that model into digital gaming, creating opportunities for operators to incorporate aspirational prizes and real-world experiences into their game portfolios and promotional strategies.
Merv Digital Solutions will leverage its creative, design and development teams to transform these concepts into compelling digital games built for the global gaming marketplace.
“This partnership with Atlas Experiences represents an exciting opportunity to redefine how players interact with iGaming and eInstant content,” said Merv Huber, CEO of Merv Digital Solutions. “By combining our creative development expertise with Atlas’ experiential rewards, we’re creating games that can stand apart in an increasingly competitive market. Players are looking for new ways to engage, and together we can provide operators with innovative content that creates excitement and stronger connections with their players.”
The exclusive partnership will focus on opportunities with lotteries, gaming companies, online gaming operators and platform providers globally, with the companies developing both custom and scalable game concepts featuring experiential prizing.
By combining digital gameplay with real-world rewards, Atlas Experiences and Merv Digital Solutions aim to create a new category of gaming content centered around anticipation, aspiration and the opportunity for players to experience a truly unforgettable Winning Moment.
About Atlas Experiences
Atlas Experiences creates turnkey experiential promotions, destination experiences, live game shows and custom prize programs designed to drive engagement and create unforgettable Winning Moments. Atlas works with lotteries, gaming organizations, corporate companies and partners to develop unique experiences and promotional solutions across the United States and globally.
About Merv Digital Solutions
Merv Digital Solutions is a Louisville, KY-based holding company operating two purpose-built studios supplying lottery and iGaming operators worldwide: Merv Game Studio, focused on developing innovative digital game content, and Merv Marketing Studio, which provides digital marketing strategic services. Founded by lottery and iGaming industry veteran Merv Huber, Merv Digital Solutions is built on the belief that the best digital lottery and iGaming experiences come from pairing deep industry expertise with bold creative thinking. For more information, visit www.mervdigital.com.
Media Contacts
Atlas Experiences
Derek Gwaltney
Founder & CEO
dg@atlasexperiences.com
Merv Digital Solutions
Merv Huber
Founder & CEO
merv@mervdigital.com
